Company Name: FlyMuch
What do they do? FlyMuch is a browser add-on that enhances the experience of shopping for travel and makes it easier to compare deals.
Are they a business-to-business (B2B) company, or business-to-consumer (B2C)? B2C
Date Founded: 2010 (in beta)
The average traveler spends 29 days and 12 internet sessions looking for travel before booking. FlyMuch is a browser add-on that offers personalized and goetargeted info based on your search that can help you find deals and reviews that are relevant, without you having to leave the site you are on. The add-on only engages on travel sites, you can close or minimize it, and when you leave and go to another travel website, it comes with you. You can also enter your loyalty info and it will show your mileage balance and help you find deals in your rewards program. The program also shows recent deals from a given provider so you can see if you are getting the best price, and it shows online reviews so you know you are making the right choice.
Why should/shouldn’t travelers care?
The idea of finding everything you need to book your trip, all in one place, without needing to visit dozens of different sites is appealing. But do users really want a browser add-on following them around and popping up when they’re trying to browse the web?