Goby: Travel Innovation Summit

Company Name: Goby

Official Website: http://www.goby.com/

What do they do? An “inspiration engine,” Goby shows you things to do nearby and around the world.

Are they a business-to-business (B2B) company, or business-to-consumer (B2C)? B2C

Founder(s):
Prior to starting Goby, CEO Mark Watkins led Engineering & Professional Services for Endeca, a provider of search and information access solutions for the online arms of companies such as Borders, IBM and American Express.Vince Russo, Goby’s CTO and co-founder is the former CTO with Reprise Media, a leading full service search engine marketing firm. Michael Stonebraker, a Goby co-founder, is a pioneer in database and research technology, with more than twenty-five years of experience. Mujde Pamuk is a product architect and co-founder of Goby who previously worked as a research scientist at Computer Science and Artificial Intelligence Laboratory at Massachusetts Institute of Technology.

Presentation Notes:
Goby is an “inspiration engine” that answers the question “what is there to do?” The program finds things to do using local search, social networks, travel sites and mobile, taking information, photos, and reviews from the around the web for each attraction and putting them all in one place. There are over 350 categories of things to do, from restaurants and attractions to museums and tours. The program also puts each item on a map, adds it to a mobile app so you can access it anywhere, and allows you to share it with your social network.

Why should/shouldn’t travelers care?
The Goby platform is slick, whether used on a computer or on your mobile.  It looks easy to use, and fun to play with, both for trip planning and for finding things do in your own area. I don’t think it offers a fully comprehensive resource, but it’s one more site to add to your trip planning arsenal, maybe even more so for one-off events (concerts, shows, festivals, etc) than for dining and sightseeing options.



Comments on Goby: Travel Innovation Summit

JoAnna
17 November 2010

I was invited to use Goby a few months, and it has a lot of limitations. If one of the things you want to add to a list doesn’t exist in its partner sites, you can’t add it. Also, you can’t change the pictures that Goby has affiliated with certain items, and the pictures selection is not always pleasant. Maybe they’ll work out the bugs on this one, but until the creators of the lists can actually create a comprehensive list and aren’t limited by Goby’s offerings, it isn’t really a comprehensive and useful website at all.

Mark
24 November 2010

Hi JoAnna,

This is Mark from goby. Thanks for the feedback, we appreciate it. We recently added the capability to add new items to goby, and we have plans to improve the image matching as well. We’re still young and working to improve!

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