Company Name: EChannelSearch Official Website: http://www.e-channel.com.au/ What do they do? Pay-per-click and SEO agency. Are they a business-to-business (B2B) company, or business-to-consumer (B2C)? B2B Presentation Notes: Millions of people use search to find millions of products, and advertisers can customize ads for certain keywords. But, EChannel asks, what if you could customize an ad for every single product you offer, creating thousands of different ads for thousands of different keyword combinations? The company claims to offer ” the power of a thousand search engine marketers at the click of a button.” Why should/shouldn’t travelers care? Maybe you’ll notice that ads you come across on the internet seem more relevant to what you were searching for. Maybe you won’t. If you’re anything like me, you’ll just continue to ignore text ads altogether.