Company Name: Gekko Official Website: http://www.gekko.com/ What do they do? Gekko is a “hotel recommendation engine,” through which you can then book the hotels the site recommends to you. Searches are based on a hotel users like – anywhere in the world – and the results display hotels similar to that one in the city a user is traveling to. At present, there are 130,000 hotels in 184 countries available through Gekko. If users join the Gekko community they can save favorite hotels and recommendations, and share them with friends and others in the Gekko community. Are they a business-to-business (B2B) company, or business-to-consumer (B2C)? B2C Founder(s): Dutch internet entrepreneur Dino van Es founded Gekko and remains on the board, and the company is based in Amsterdam. Date Founded: 2009 Presentation Notes: Gekko inserts text links for hotels into content, so when a user reads about a particular trip and sees the hotel name is a link they can hover over it and get a pop-up window. Within that pop-up window they can find out more about the hotel, including rate, photos, maps, reviews, availability, and they can even book the hotel right from within that pop-up window. It’s good for the content provider because it means users will never have to leave their site in order to complete a [...]
Company Name: Gekko Official Website: http://www.gekko.com/ What do they do? Gekko is a “hotel recommendation engine,” through which you can then book the hotels the site recommends to you. Searches are based on a hotel users like – anywhere in the world – and the results display hotels similar to that one in the city a user is traveling to. At present, there are 130,000 hotels in 184 countries available through Gekko. If users join the Gekko community they can save favorite hotels and recommendations, and share them with friends and others in the Gekko community. Are they a business-to-business (B2B) company, or business-to-consumer (B2C)? B2C Founder(s): Dutch internet entrepreneur Dino van Es founded Gekko and remains on the board, and the company is based in Amsterdam. Date Founded: 2009 Presentation Notes: Gekko inserts text links for hotels into content, so when a user reads about a particular trip and sees the hotel name is a link they can hover over it and get a pop-up window. Within that pop-up window they can find out more about the hotel, including rate, photos, maps, reviews, availability, and they can even book the hotel right from within that pop-up window. It’s good for the content provider because it means users will never have to leave their site in order to complete a [...] 