Company Name: Hipmunk Official Website: http://www.hipmunk.com/ What do they do? Hipmunk is an airfare search tool that provides results in a way unlike other search sites. It’d designed to make the airfare selection process faster for the traveler. Flights are then booked through Orbitz. Are they a business-to-business (B2B) company, or business-to-consumer (B2C)? B2C Founder(s): The founders of Hipmunk are Steve Huffman (co-founder of Reddit) and Adam Goldstein (co-founder of BookTour). Date Founded: 2010 Presentation Notes: Hipmunk is a new flight metasearch site. Existing problems of other search sites include too many results to digest, deceptive pricing, and sponsored search “results” – Hipmunk’s goal is to eliminate all of those issues. The Hipmunk page uses 80% of the screen for search results by filtering out most of the results by default. You can choose to show them, but options that are considered “worse” are hidden by default on the results page. Flight options are represented graphically with colored bars to make it easy to distinguish different characteristics of each option. Users can sort by price, like other search tools, but they can also sort by “agony” – which combines price with things like the number of layovers that are required. Sliders on the results page allow users to eliminate flights before or after certain times of the day instantly, right [...]
Company Name: Hipmunk Official Website: http://www.hipmunk.com/ What do they do? Hipmunk is an airfare search tool that provides results in a way unlike other search sites. It’d designed to make the airfare selection process faster for the traveler. Flights are then booked through Orbitz. Are they a business-to-business (B2B) company, or business-to-consumer (B2C)? B2C Founder(s): The founders of Hipmunk are Steve Huffman (co-founder of Reddit) and Adam Goldstein (co-founder of BookTour). Date Founded: 2010 Presentation Notes: Hipmunk is a new flight metasearch site. Existing problems of other search sites include too many results to digest, deceptive pricing, and sponsored search “results” – Hipmunk’s goal is to eliminate all of those issues. The Hipmunk page uses 80% of the screen for search results by filtering out most of the results by default. You can choose to show them, but options that are considered “worse” are hidden by default on the results page. Flight options are represented graphically with colored bars to make it easy to distinguish different characteristics of each option. Users can sort by price, like other search tools, but they can also sort by “agony” – which combines price with things like the number of layovers that are required. Sliders on the results page allow users to eliminate flights before or after certain times of the day instantly, right [...]