Company Name: TrustYou Official Website: http://www.trustyou.com/ What do they do? Search tool designed to sift through “10 million reviews on over 200,000 hotels” to deliver results on hotels that are most relevant to your search criteria, based on other customer reviews Are they a business-to-business (B2B) company, or business-to-consumer (B2C)? B2C Founder(s): Founded by Prof. Dr. Franz Guenthner in cooperation with the Center for Information and Language Processing of the Ludwig Maximilians University in Munich, of which he is the head Date Founded: March 2008 Presentation Notes: TrustYou believes the current landscape of user-generated content (especially, in this case, user-generated reviews) is “information chaos” and that their software is how this content will be filtered in the future. The three questions related to user-generated reviews that the software answers are: what reviews and information are relevant to me? what’s the best way to guide users to the information best suited to them? how can you as a provider know what people have written about you in reviews? TrustYou’s so-called “magic box” pulls content from user-generated reviews and filters blocks of text based on keywords and their “evaluative process” to create categorized information. It can even tag comments as either positive, negative, or neutral. This allows users to search the reviews for relevant information, and find specific feedback within reviews quickly. [...]
Company Name: TrustYou Official Website: http://www.trustyou.com/ What do they do? Search tool designed to sift through “10 million reviews on over 200,000 hotels” to deliver results on hotels that are most relevant to your search criteria, based on other customer reviews Are they a business-to-business (B2B) company, or business-to-consumer (B2C)? B2C Founder(s): Founded by Prof. Dr. Franz Guenthner in cooperation with the Center for Information and Language Processing of the Ludwig Maximilians University in Munich, of which he is the head Date Founded: March 2008 Presentation Notes: TrustYou believes the current landscape of user-generated content (especially, in this case, user-generated reviews) is “information chaos” and that their software is how this content will be filtered in the future. The three questions related to user-generated reviews that the software answers are: what reviews and information are relevant to me? what’s the best way to guide users to the information best suited to them? how can you as a provider know what people have written about you in reviews? TrustYou’s so-called “magic box” pulls content from user-generated reviews and filters blocks of text based on keywords and their “evaluative process” to create categorized information. It can even tag comments as either positive, negative, or neutral. This allows users to search the reviews for relevant information, and find specific feedback within reviews quickly. [...]